FC Barcelona Not Giving up on 1xbet Sponsorship, Despite Ties to Russia

Posted on: March 14, 2022, 06:55h. 

Last updated on: October 3, 2022, 04:00h.

Erik Gibbs Read More
Expertise: Asia Pacific Gaming, Gaming Business, Global Gaming.

FC Barcelona is not going to suspend or break the agreement it has with Russian betting platform 1xBet. The soccer club apparently has too much money at stake to risk losing the sponsorship.

FC Barcelona
FC Barcelona’s Ferran Torres (L) celebrates with teammates after scoring a goal in a recent game. He and the rest of the team will continue their relationship with 1xBet for now. (Image: AFP)

A number of sports organizations and gambling companies distanced themselves from Russia and Russian companies following the country’s invasion of Ukraine. Others, like the UK’s Chelsea, didn’t have a choice. Sanctions against the team’s owner forced it to take a stand.

However, not everyone is on board the anti-Russia train. FC Barcelona is holding on tightly to its sponsorship agreement with Russia-based sports betting platform 1xBet. Once Spain’s leading soccer club, the organization’s financial situation has forced it to dance with the devil.

Bar?a is currently going through its worst economic moment in history. This may be the main reason it plans to continue the partnership.

Barcelona’s Finances in Disarray

The company that arrived to replace Betfair is one of the five that contribute the most money to the entity, with almost €9 million (US$9.83 million) per season. This can increase to €12 million (US$13.1 million) with certain achievements. The sponsorship agreement lasts until 2024.

Joan Laporta, Bar?a’s current president, has decided to go ahead with 1xBet to balance the 2021-2022 accounts and to avoid having to indemnify the organization. This is despite the fact that the club, which is developing its own cryptocurrency and non-fungible token (NFT), had established a positive net profit forecast after the red numbers of last season.

In addition, when the arrival of Spotify as a sponsor is made official, the club only has 29 contracts. Two of these, Rakuten and Beko, expire this summer.

To justify not breaking off 1xBet, which has alleged ties to pornography, piracy and illegal gambling in the past, Bar?a rationalizes that the company’s headquarters is in Cyprus.

Ostracized Everywhere but Bar?a

1xBet can’t even operate legally in Russia after it lost its license there almost two years ago. That was a result of the scandal over its alleged illegal activity.

Its founding partners are Sergey Karshkov and Román Semiojin. They are two businessmen who were convicted in their country, along with Dimitri Kazorin, for scams related to illegal gambling. Interpol has the trio on its list of most-wanted criminals.

An investigation by the Sunday Times uncovered that the brand had ties to the promotion of children’s sports betting, cockfighting, and an online porn casino with topless croupiers.

The British government denied the license to 1xBet, which was also among the main sponsors of illegal sports broadcasting platforms. Russia also discovered that Karshkov, Semiohin, and Kazorin illegally operated in the country through software monitored from Gibraltar. That is why they face a six-year prison sentence and asset forfeiture.

Before associating itself with Bar?a, the bookmaker reached agreements with Premier League clubs Tottenham Hotspur, Liverpool, and Chelsea. All of them broke their agreements immediately. Shortly after, Bar?a closed a deal at the beginning of the 2019-2020 financial year.

Laporta is between a rock and a hard place. He reportedly doesn’t want to sign new contracts with bookmakers but doesn’t want to lose millions of dollars, either. In addition, the entity explains that this bookmaker does not have much visibility through official channels; even more so since the government clamped down on betting advertising.

Bar?a will reportedly drop 1xBet, provided new sponsorship agreements arrive to make up the difference. Until then, it’s willing to align itself with the company.